Eastern Film (Magazine)
The Pakistani film industry, popularly known as Lollywood, was covered by a magazine called “Eastern Film.” Published in English, the magazine announced new films, published essays, ads for types of film and film studios, and in-depth interviews with talent in the field. Eastern Film also used to have images of Pakistani film stars, which made it more colorful and appetizing for the public.
In the 1960s, Lollywood buffs considered it a tremendous source of knowledge about the country’s little over a decade-old film industry. It also focused on the Pakistani music scene and introduced many new artists and their music, along with details on musical events in Lahore and Karachi.
Considered a significant source of knowledge regarding Lollywood industry back in the day, today, a copy of Eastern Film is hard to find.
The Khajistan Archive has rescued damaged issues of Eastern Film magazine. Penn Libraries is preserving the paper. These issues will be available digitally through Khajistan Press.
You can support khajistan here.